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Chicago-based marketing firm Plan B specializes in developing highly personalized, dynamically monitored, multi-channel marketing PROGRAMS that deliver intimate brand experiences that promote engagement, generate trial and develop loyalty through true brand connection. All of our services are available, unbundled and on-demand.
We offer a true balance of expertise in both traditional and technology-based marketing services. Plan B is a full-service, on-demand, next-generation brand marketing consultant and interactive marketing consultant.
Our history of innovation in strategic planning, tactical and creative development, means we can take your company from identity, to brand development, to the millennial marketplace in a manner that shuns many of the industry’s numbers-chasing, sacred cows.
The Plan B advantage, however, goes beyond the logistic simplicity of managing everything under one roof.
Our ‘balance’ mantra means traditional media communications are developed by the same people developing technology based communications. Brand strategies are designed to work with advertising strategies. And the creative department works not only with the media department there aren’t any ‘departments’ just one open landscape. Not even a cubicle in sight.
We’re not just on all the same floor. We’re all on the same page. And with a strong west coast presence we’re a perfect fit for all those regional and national level clients that routinely get the small fish in a big pond treatment in the mega holding-company agency networks. And our full-service on-demand compensation model makes getting started easy.
At Plan B we see a future where marketers understand that success comes not by pushing marketing at customers, but by attracting them with a perfectly balanced brand presentation. It is our mission to understand what constitutes the ‘right’ balance one that encourages individual customers to align themselves with a brand and to then develop the kind of communication programs that attract them.
And, contrary to what many clients believe, developing a balanced brand doesn’t have to be expensive. Developing a more balanced brand is an intellectual exercise, not a spending exercise. That intellectual exercise involves mining, analyzing and learning from every current or historic customer interaction to reveal the ‘Big Idea’ that resonates powerfully through mind and heart, across every media channel, while remaining open to participation in refining itself.
Plan B is a ‘Big Idea’ factory. For us, the ‘Big Idea’ describes that magic key to developing deep, long-term relationships between a brand and its customers, and it’s more relevant than ever as consumers now participate in creating brand messages and express themselves to and through the brands that resonate with them. Humans are drawn to, join, participate in and seek to affect Big Ideas. Still, the Big Idea is never bound by its medium it solidifies the soul of a brand in a simple, sincere and satisfying manner that strengthens that 'brand-bond' in layers that interconnect and fortify each other.
Plan B’s cross-disciplinary teams understand how a sensitively nuanced balance of tradition and technology creates a brand exposure experience that not only optimizes the impact, but the credibility and lifespan of the Big Idea. Combined with key performance indicators (link to measurement page) embedded within the chosen channels to aid in measuring and optimizing performance, the truly dynamic relationship building potential of Marketing 2.0 is here now.
We'd like to apply our passion for succeeding through our client's brand success to your marketing universe. We hope that the story we tell here will intrigue you enough to want to find out how well we back up our propaganda in person.
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